Love your brand
Love your brand. That’s our goal at Cavanaugh Creative Group, a strategic marketing agency. It’s all about reputation, what you stand for, and your mission. We want to shine a light on all the great work you do – and that begins with brand awareness, messaging and positioning, and a strong digital presence.
We work with select clients to help clarify and communicate their vision and purpose. We interview opinion leaders and other key constituents and research competitors to define and articulate your value proposition. Why? Because we want to tell your story and make your brand come alive. We know clear communications and a strategic marketing plan will position your organization for success.
So let’s spread the word about what you do – and motivate people to act: donate, buy, sign-up, learn, share and tell their friends.
We have a deep understanding of health care and wellness. Our areas of interest include digital health, edtech, non-profits and foundations. Let’s connect. We’re happy to answer questions or discuss your organization. Please email or call 650-353-6292.
Build your strategy
We work with one or two clients at a time on high-level strategy, business development, and creative planning. Some clients need a complete brand strategy, and some just need a trusted advisor. Either way, we become your partner in building your brand.
Who is your target audience? What is your brand promise? What makes you stand out? We’ll validate your target audience and how to find them. Then we’ll design a messaging platform that speaks to your external community and internal stakeholders.
Tell your story
Let’s work together to create campaigns with impact. Every element should strengthen your brand and work together as a suite of resources with a consistent look and feel. Clear compelling messages will resonate with your audience and inspire action. Let’s activate your brand and tell your story.
Multi-layered campaigns follow your target across different platforms and media types, telling your story again and again. Is your digital presence striking? Are your materials as distinctive as your organization? Does your business come up first in a search? Some clients need many of the services below, while others only need a few.
Communications
Digital
Marketing
About Joanie
Joanie Cavanaugh is the principal and founder of Cavanaugh Creative Group. Most recently she was vice president of marketing and communication for a large non-profit health care organization. She brings 20 years of experience, energy, and enthusiasm to her work and clients.
Her background is diverse, with extensive involvement in health care and a particular interest in emerging technology: wearable health devices, telemedicine, and wellness apps. Known as a senior marketing strategist, Joanie is also a health care enthusiast, dedicated to wellness and prevention. In her work, she has collaborated with numerous agency and media partners. Now, she offers her clients access to this large network.
Joanie spent her early career as a children’s book author and illustrator, publishing with Harcourt, Scholastic, Grolier Children’s Press, Scott Foresman Addison Wesley, and Macmillan McGraw-Hill. She holds a BFA and MFA from Boston University and was awarded a Stoeckel Fellowship to Yale University.
Joanie works out of two locations: Palo Alto, CA and Boulder, CO
Partners
Cavanaugh Creative Group has long standing relationships with designers, writers, content specialists, photographers, videographers, web architects – you name it. We pull in our expert resources and work together as a team to fit your individual needs, budget and timeline
Berry Strategy
Fresh, colorful insights for brands that matter.
Call us what you will… researchers, strategic planners, documentarians, way finders, marketers. We partner with a select set of clients to find, refine and share their brands’ best, most meaningful and most connected way forward.
Our small but mighty core of three multi-purposers is usefully surrounded by a long-established supporting cast of proven specialists.
MacKenzie Communications
Who are we? Well, we call ourselves a marketing communications firm. We’ve also been referred to as an ad shop, a PR firm, a branding agency, or an outsourced marketing department. And sometimes we’re just counselors, helping clients think through how to respond and react to issues and trends. Regardless of where the descriptor falls, clients rely on us for our communications expertise.
Donoughe Design
Donoughe Design is a communications design studio in San Mateo, CA. We create beautiful yet highly functional websites and identity systems. Working at the intersection of art, technology and marketing, all of our projects rely on a close collaboration between our team and you, our client.
Twirl Management
Hi! We’re Twirl, an adventurous, spirited event planning boutique that specializes in crafting and curating human experience with creativity, care and conscience. We design mind-blowing experiences that care for our clients and that are environmentally and socially conscious. And we have a really good time in the process.
Contact
We are consultants, partners, planners, friends, and supporters. We believe in the people we work
with and have the expertise our clients need to be successful.
Let’s connect. We’re happy to answer questions or discuss your organization.
Joanie @ 650-353-6292 / Joanie@CavanaughCreative.com