Brand Strategy and Communications
We’re experts. We listen. We’ll help you be successful.
Cavanaugh Creative Group is a consulting practice specializing in brand identity, positioning, communications and creative direction. We help our clients clarify their goals and develop a plan to move forward. We have 20 years of experience and a track record of success.
We work on a wide variety of strategies: market positioning, creative planning, branding, messaging, communications and public relations.
Why? Because we know a strategic plan, a strong brand identity and a clear message will position your organization for success. We’ll help you tell your story and motivate people to act: donate, buy, sign-up, download, learn, and share.
Let’s connect. We’re happy to answer questions or discuss your organization. Give us a call at 650-353-6292.
About Joanie
Joanie Cavanaugh is a brand strategist, creative thinker, writer, communications expert, and all-around problem solver. As principal and founder of Cavanaugh Creative Group, she brings a successful track record and 20 years of experience, energy, and enthusiasm to her work and clients.
Joanie’s background is diverse, with a depth of experience in health care, non-profits and foundations. Most recently she was regional vice president of marketing and communication for Dignity Health, the fifth largest health system in the nation.
She enjoys meeting new people, building relationships, developing and working with teams, learning from others, and creating solutions. In her work, Joanie has collaborated with numerous agency and media partners. Now, she offers her clients access to this large network.
Always in a creative role, Joanie spent her early career as a children’s book author, illustrator and designer publishing with Harcourt, Scholastic, and Macmillan McGraw-Hill. She holds a BFA and MFA from Boston University and was awarded a Stoeckel Fellowship to Yale University.
She works out of two locations: Palo Alto, CA and Boulder, CO.
What we do
We work with our clients on a wide variety of brand, marketing and communication strategies. We help them stretch their budgets, increase their reach, and motivate their audience. We are a trusted advisor and partner.
Our process is simple: schedule an appointment, allow us to create a customized plan, and then we’ll execute the plan together. You’ll get to approve the plan every step of the way and make changes as needed.
Our packages:
- Brand Identity– Define your true value proposition. Competitive research, stakeholder interviews, consumer surveys, and a new messaging platform will position your company to stand out in a competitive marketplace.
- Strategic Planning– Activate your brand with high-level strategy and creative direction across all visual and written communications. Let’s look at your organization’s mission, past successes, and goals to build a strategic plan that will carry you into the future.
- Tell Your Story – Develop compelling and memorable content. Tell the stories that will motivate people to connect with your organization and share with their friends. Clear compelling messages will resonate with your audience and inspire action.
- Web Development – Launch a new digital presence designed to boost your brand, capture leads, and engage users. Sticky content, a superior user experience and clear architecture will invite users to follow, click and call.
- PR / Earned Media– Create top-of-funnel awareness with earned media and social strategies. Position executives and managers as thought leaders and media resources, placing your organization as best-in-class.
Not sure where to start? Book a two hour “road mapping” session. We’ll help you build a high-level strategy for your organization, including priorities and next steps.
Call 650-353-6292 to discuss any of our packages.
Partners
Cavanaugh Creative Group has long standing relationships with designers, writers, content specialists, photographers, videographers, web architects – you name it. We can work with your team to provide creative direction or we can recommend our expert resources to fit your individual needs, budget and timeline.
Contact
We believe in the organizations we work with and have the expertise our clients need for success. We care. Let’s connect.
650-353-6292 / Joanie@CavanaughCreative.com