Did you know that “Hello” is the first word Moms say to their newborn? In every language and every culture. When a national survey backed this up, the “Hello” campaign was born.
Before starting Cavanaugh Creative Group, Joanie was a regional vice president of marketing and communications for Dignity Health, the fifth-largest hospital provider in U.S. and largest private hospital system in California. To promote the maternity service line, Joanie was chosen as the marketing lead for the system-wide Birth Center “Hello” campaign across three states: California, Nevada, and Arizona. She worked with outside agencies, collaborated with other regional and corporate vice presidents, and oversaw creative development within this established brand.
Media included: TV, OOH (bus sides and billboards), Print, Radio, Digital and Search